"If you're a busy woman like me..."

Larvatus Prodeo has an interesting discussion about the Advertising Standards Bureau and the current Nando's ad (YouTube link):

"[L]ooking carefully through their past rulings I am a bit doubtful about the integrity of the complaints process as the ASB actually runs it. There are two factors which seem to make it difficult for sexuality & gender-related complaints against ads to get through: first, the Bureau concentrate on what is literally said or depicted in ads while most complaints have to do with things that are suggested or implied, for example through double entendres, visual puns and camera angles. Second, the Bureau appears to find mitigation in jokes, humour and what advertisers tend to call ‘lightheartedness’ - tendentious material seems more palatable if it’s clothed in some sort of attempt at humour. Putting these two things together I suspect the Bureau runs by a system which the advertising industry finds it extremely easy to game. And the incentives are high: sex sells."

- Danielle